A group of highly motivated activists work for years to expose the true face of the Nordic fur industry. They sneak into hundreds of fur farms. Publicized in the media, their photographs of the animals cause public outrage, year after year. But the industry always strikes back and nothing changes. So psychologist Frank Nervik claims he wants to become a fur farmer. He turns to the fur industry for help and instruction. Nervik is accepted and learns trade secrets. But he has a hidden camera.