Public Service On Demand – Nordic Streaming Strategies

On 25 February, 2021 Nordisk Panorama presented a topical online seminar on streaming strategies now and into the future, providing an in depth look at what is going on behind the screens at the Nordic pubcasters.

The seminar delved into questions like: What are the challenges and opportunities the public service broadcasters are facing? How will these public service organizations fulfill their obligations to the public 5 years from now? How are they dealing with the competition from the international platforms? Can they gather the population online? And how do these ongoing changes impact collaborations with independent content providers?

Representatives from the Nordic Public Service Broadcasters — DR, NRK, RUV, SVT and Yle — presented their current and future strategies for streaming and broadcasting, and how those strategies affect their relationships with the Nordic documentary industry.


Skarphéðinn Guðmundsson – Head of TV, RUV
Johan Aaltonen – Head of TV, Yle
Jørgen Svennevig – Head of Planning NRK TV, NRK
Anton Glanzelius – Commissioner Entertainment, Comedy, Lifestyle & Events, SVT
Uffe Høy Svenningsen – Strategic Publishing Editor, DR

Moderated by Cecilia Lidin


To ignite the discussion we kicked off with a keynote from Matt Locke, Director of the content and strategy company Storythings. Matt brings extensive knowledge to the table from senior positions at BBC and Channel 4.

Check out the keynote speech here: